WEB

ORIN INVESTMENTS

In 2019, Orin Investments was a fast-growing renovation and house flipping business in the DFW metroplex. They were in need of a website to gather new leads and share information with prospective clients. As remodeling homes is a visually dynamic service, I chose to make the services navigation image-based and made each category page into a gallery page that linked each job’s image to a blog about the project and more images. Each blog image has a “pin it” button prompt, which allows website visitors to share the project images on Pinterest, providing potential viral marketing opportunities. The contact number was prominently displayed in a header button and navigation bar, linked for mobile tap-to-dial. Each page was optimized for search engine optimization to maximize organic leads.

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