GRAPHICS
CLOUDERA
As the Head of Global Talent Branding at Cloudera in 2020, I manage all graphic design for the talent acquisition and culture teams. As recruiting often requires graphics that aren’t currently available asset templates from the marketing team, I often create our own unique infographics for handouts, flyers and email attachments. Utilizing the company brand guidelines, I created a functional and easily customizable careers information flyer template. From this, 20 unique flyers were created to promote specific office locations, teams and programs at Cloudera. This was particularly impactful during the global COVID-19 pandemic, as our recruiters needed a way to replace the typical office tour, team intros and hiring event booth presentations that occur during the talent attraction and interview process.
THE COMPANY PROJECT
Since 2017, I have enjoyed creating many graphic design solutions for The Company Project, an elite dance competition studio in Pantego, TX. Using the palette and guidelines I created for the TCP brand, I delivered flyer and social media promotional assets that gave a sense of luxe modernity as well as artistic and athletic excellence. Unique designs highlighting various ages, class levels and styles ensured effective options for a variety of audiences, from walk-ins looking for information to hyper-targeted social media campaigns. Each flyer featured a swath of well-organized details in a visually-appealing layout, along with a real dancer from the competition team, laser cut and appearing to rise out of the background.
(Fun fact: the adorable dancer in the example shown here is my daughter.)